case studies

The SM Advantage Card is by far the Philippines’ most successful Customer Loyalty Card program. In less than a year, there had been almost 1 Million cards issued and growing. The Channel Group plays a key role in the project by providing the loyalty host through its Singapore partner, OneEmpower Pte.Ltd. The Channel Group is also responsible for supplying and maintaining the EFT-POS terminals throughout all SM ShoeMart outlets nationwide, a feat that only The Channel Group can deliver.